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Posted: Sat 16:52, 31 Aug 2013 Post subject: Toronto retailer Town Shoes turns 60 Tuesday at sh |
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Toronto retailer Town Shoes turns 60 Tuesday at shindig celebrations,[link widoczny dla zalogowanych]
The Tuesday night shindig celebrating the 60th anniversary of Town Shoes should make for a swell affair if only for the presence of the company's founder and honourary chairman Leonard Simpson. Known as a pioneer, an entrepreneur and a philanthropist,[link widoczny dla zalogowanych], Simpson, 83, also happens to have the good looks and charisma of a movie star.
"Everybody used to call him Paul Newman,[link widoczny dla zalogowanych]," remembers Leonard's son Alan Simpson, 52,[link widoczny dla zalogowanych], who is chief executive officer in charge of carrying Town Shoes forward. Indeed, the birthday party should benefit not only from his father's personality but also from a buoyant corporate mood. In March, the company became the largest branded footwear retailer in Canada, when it acquired the Vancouver-based group of stores operating under the Sterling, Freedman and Shoe Warehouse banners to add to a portfolio that already included Town Shoes, Shoe Company and Skechers.
In telling the story of how it all began, Leonard Simpson sticks to a wry, unsentimental tone that is part of his cool. His father,[link widoczny dla zalogowanych], Maurice, came from Russia in 1912 with nothing. He got into the wholesale shoe business and eventually expanded into retail. In 1950, when Leonard graduated from the University of Toronto - he studied political science and economics but says he learned more about playing bridge - his family's three stores were not doing well. His father asked him to have a look at them. He did, and told his dad, "You should not be in the shoe business. Nothing is right."
What could have been so wrong? "Location, merchandise,[link widoczny dla zalogowanych], staff," answers Leonard Simpson, adding with typical sass, "Is that enough?"
With his father's permission, Leonard sold the stores. There was one left when his friend Avie Bennett told him that the Bennett family's company, Principal Investments, was opening a shopping centre.
Simpson asked, "What's a shopping centre?'"
And so it was that on May 14, 1952,[link widoczny dla zalogowanych], readers of the Toronto Daily Star might have seen the ad for the next day's Gala Grand Opening of the Power Super Market in the fabulous new Sunnybrook Shopping Centre, a unique project at the corner of Bayview and Eglinton,[link widoczny dla zalogowanych], offering free parking and a strip of retail establishments that included Town Shoes.
A few months later, on August 28,[link widoczny dla zalogowanych], Star readers might have noticed the front page story announcing that in the spring of 1953 Principal Investments would be opening another shopping centre,[link widoczny dla zalogowanych], Lawrence Plaza,[link widoczny dla zalogowanych], on the fringes of the city at Bathurst and Lawrence, and that Town Shoes was among the tenants already signed up.
In the 1960s,[link widoczny dla zalogowanych], the Town Shoes name - spelled in lower case letters with a flower between the words in the enduring logotype created by Theo Dimson, the legendary graphic designer - arrived on fashionable Bloor Street on a shop-within-a-shop at Harridges, a specialty store located in the Colonnade,[link widoczny dla zalogowanych], which was a progressive exercise in mixed-used development that combined retail and residences.
Over the years, Town Shoes has continued to make creative moves. For 25 seasons, it has been a sponsor of Fashion Week in Toronto, supplying shoes for the runway. It has also collaborated with Canadian designers, offering a line for women by David Dixon and another for men by Philip Sparks.
For its 60th anniversary it has come up with the 1952 collection, featuring retro-looking pointed toes, thin soles and kitten heels that are right for now. And next year, the company will launch a new chain of stores, aimed at a young customer and yet to be named.
Town Shoes' recent acquisitions and future plans were made possible by the strengthened financial clout it gained in February when it sold controlling interest to the Alberta Investment Management Corporation and Callisto Capital,[link widoczny dla zalogowanych].
The deal did not change the management at Town, with Alan Simpson at the helm and Leonard keeping on eye on the big picture. Never a workaholic, Leonard Simpson has always found time for play. Also in attendance will be people who have worked for Town Shoes for 50 years as well as spouses and children representing former employees who have passed away. "I just want to say that," he tells me,[link widoczny dla zalogowanych], "that is what I'm most proud of in this company."
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