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Posted: Mon 15:25, 26 Aug 2013 Post subject: Shoemaker takes declining business in stride Nike |
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Shoemaker takes declining business in stride,[link widoczny dla zalogowanych]
The Uruguay native, with Old World Italian roots, inspires your confidence just by the way he speaks of the ancient craft and his link to it.
John is 65. For 50 of those years, he has been in the shoemaking profession around the world. Late this month, his tiny John Shoe Repair will mark its 25th year in a Clairemont strip mall, where he maintains a legion of loyal customers from throughout San Diego County.
of my relatives were in (shoemaking), John says, I learned a lot from them. It is an art, and the key to good shoemaking and good shoe repair is getting into the business young and learning (through experience) how to do it right.
went to work in a shoe factory at 15, and at 22,[link widoczny dla zalogowanych], I started my first shoe-repair business. said he still feels good about what he does.
But John never wanted his son,[link widoczny dla zalogowanych], who, by family tradition, would be expected to follow in his father footsteps, to get into shoemaking and shoe repair.
In fact, through the years,[link widoczny dla zalogowanych], he urged John Jr., 34, the elder of a son and daughter, to find any other kind of work,[link widoczny dla zalogowanych], and today his son works in the insurance business.
Why did John Sr. steer his namesake away from the profession he loves,[link widoczny dla zalogowanych]?
Along with the heart of a craftsman,[link widoczny dla zalogowanych], he has the head of a realist. And he reads the writing on the wall.
Shoemaking and shoe repair are not the same profession anymore,[link widoczny dla zalogowanych], he tells you. They on their way out.
(most shoes) are synthetic and made to use and just throw away, he says. there really not a lot of (repair) work available. Plus, rents on places (available) for opening a (shop) are sky-high.
That why this is not a good business to get into and why there aren a lot of (shoe-repair shops) opening up.
saw this coming, and that why I talked against it with my son (especially) when he would come to work with me when he was a kid. look at the Yellow Pages in 1981 and in 2005 seems to support John theory. Twenty-five years ago, at least 91 shoe-repair shops were listed. Nearly half that total 47 are printed in the most recent editions.
But John place thrives,[link widoczny dla zalogowanych], he says,[link widoczny dla zalogowanych], because he has a wide base of longtime customers (300 or more) who like that he in the shop early every morning,[link widoczny dla zalogowanych], he pays close attention to detail, and he does what he says he will.
That part of the right way to do business, he says.
John, who lost his wife, Nilsa, the love of his life for 32 years, in 1998 to kidney failure,[link widoczny dla zalogowanych], sees himself carrying on in the business for at least another two to three years.
And he doesn dread becoming bored in retirement,[link widoczny dla zalogowanych]. He the grandpa of a 9-year-old girl who knows how to keep her elders busy,[link widoczny dla zalogowanych].
John picks up Brittany from school every day and brings her back to the shop, where she helps out and visits with him after homework.
like it here, Brittany says on a day when she just finished toasting some tasty cinnamon rolls in a small section of the shop that John has set up like an art school classroom. put the shoelaces and other stuff away. And I watch (John) work.
it looks hard like when he has to put nails in (the soles of) shoes; sometimes it looks fun. acknowledges that the kid sounds a lot like her father did when he was her age,[link widoczny dla zalogowanych].
But the old shoemaker doesn sweat that, either. He certain his granddaughter won try to follow in his footsteps.
Pointing to overflowing glue pots, discarded shoe forms and other clutter in her grandpa work area, Brittany declares, shaking her head: I don want to be a shoemaker. It too messy. I don do messy. SAFE:SafeMode --->相关的主题文章:
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