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Hurricane Katrina has demonstrated that a single natural disaster can put a business out of commission, if not wiping it out completely. Not only hurricanes,[link widoczny dla zalogowanych], but snow storms,[link widoczny dla zalogowanych], earthquakes and other catastrophic events can bring a business down to its knees. Cincinnati, Ohio Grand Rapids, MICH. San Diego,[link widoczny dla zalogowanych], CALIF. Pittsburgh, Pa. Hartford, Conn. But of course, the probability of natural disasters is not often a factor as to whether entrepreneurs living along the coast or snow-battered areas will relocate their businesses to safer places. After all,[link widoczny dla zalogowanych], there is the question of whether there is a market for their business in a new area, relocation costs,[link widoczny dla zalogowanych], among other things. Not to mention the age-old question: Is there really a safe place???
A new book out in January 2006 should be of interest to all marketers. Entitled "Marketing to the New Super Consumer: Mom Kid (Hardcover)", the book written by Timothy Coffey, David Siegel,[link widoczny dla zalogowanych], Gregory Livingston opines that there is a whole new market today formed by the new relationship between moms and kids.
Gone are the days when moms make the sole purchasing decision and simply dictates to their kids what to buy and what not to buy. Today,[link widoczny dla zalogowanych], both moms and kids jointly make purchasing decisions - where the Moms ask the kids for information,[link widoczny dla zalogowanych], and kids tell Moms what they like, don't like,[link widoczny dla zalogowanych], etc. The moms of today are shifting away from how they where brought up, where only adults make decisions and children comply without any question. Nowadays,[link widoczny dla zalogowanych], moms want their kids' voices to be heard and learn how to make decisions early on.
This give-and-take of information that allows kids to influence what Moms purchase (even in products not traditionally associated with kids) is a shift of thinking that marketers need to take note. "place where everyone will have a great time"),[link widoczny dla zalogowanych].
I will write tips from the book as soon as I get my copy.
I just got a copy of Focus on Shoes, a trade magazine for shoe,[link widoczny dla zalogowanych], apparel and fashion accessories store. Their November issue featured on the cover our article "Starting a Shoe Retail Store" written by Jenny Fulbright.
Another important article for every entrepreneur looking to start a shoe store is their "10 Most Important Shoe Shows." We always get questions from our visitors asking us where they can buy inventories to sell for their shoe stores, and one good source of information as well as networking contacts is trade shows. We purchase the mailers from other sellers at eBay, which we thought to be quite a steal compared to buying retail from Staples or Office Depot. One of my recent purchase was a box (100 pieces) of Jiffy® Padded Mailers #2 Self Sealing (8.5" X 12") for $25.99, with shipping costing $11.65 for a total of $37.64.
About Me Name:Isabel M. In addition,[link widoczny dla zalogowanych], Isabel has published numerous articles on small- and home-business issues in various online and trade publications. An economist by profession,[link widoczny dla zalogowanych], Isabel speaks with the wisdom of personal experience. The home-based business she initially launched with her husband has achieved national acclaim and she is currently successfully balancing her life as a career woman,[link widoczny dla zalogowanych], entrepreneur, and mother of an infant and toddler.
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