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cheapbag214s · Posted: Fri 8:27, 30 Aug 2013 Post subject: Losers jerseys are a tough sell

Losers jerseys are a tough sell,[link widoczny dla zalogowanych]
"There's no demand for any players in particular,[link widoczny dla zalogowanych]," says store manager Brent Hawkins. "It's been a slow decline for three years now with Leafs' jersey sales. It's been pretty sad."
Long gone are the days when personality players like Mats Sundin,[link widoczny dla zalogowanych], Tie Domi,[link widoczny dla zalogowanych], Curtis Joseph and Darcy Tucker drove a prosperous Leafs' merchandising industry with their household names and numbers emblazoned on the backs of Leaf fans.
Now,[link widoczny dla zalogowanych], with a toilet-dwelling record,[link widoczny dla zalogowanych], no captain at the helm and a faceless identity on the ice,[link widoczny dla zalogowanych], jerseys and memorabilia are moving slower than a Leafs breakout play.
Some believe those dwindling sales figures signal a distant early warning that Torontonians - especially the youngest among us - are losing interest in the once culturally dominant Maple Leafs,[link widoczny dla zalogowanych].
Maple Leaf Sports and Entertainment officials did not respond to an interview request.
Hawkins' store alone has seen a $20,000 drop in Leaf merchandise sales from three years ago,[link widoczny dla zalogowanych], around the same time beloved Leaf names like Sundin,[link widoczny dla zalogowanych], Tucker,[link widoczny dla zalogowanych], Domi and Gary Roberts were disappearing.
The marketing formula is simple,[link widoczny dla zalogowanych], say sports store managers interviewed by the Star: On-ice incompetence equals merchandising disaster.
Add to the Leafs' losing ways another handicap - the team's distinct lack of persona,[link widoczny dla zalogowanych].
It's a one-two punch that has pushed the blue and white into the merchandising red,[link widoczny dla zalogowanych].
"Anything with a Leafs logo,[link widoczny dla zalogowanych], people simply aren't interested in buying,[link widoczny dla zalogowanych]," says Fiorenzo Arcadi, owner of Toronto Hockey Store and Goalie Heaven on Bloor St. W. where Leaf gear sales are down 25 per cent from last year's already tepid levels.
"It is that younger age we're not getting like we used to. There's no hero worship. There's a distance between the team and the younger generation emerging. They're not identifying. They've lost interest,[link widoczny dla zalogowanych]," Arcadi said.
These days,[link widoczny dla zalogowanych], the majority of hockey sweaters inside Toronto sporting goods stores are more likely to bear names like Crosby, Ovechkin and Lecavalier than any member of the Buds.
Arcadi's store sells four times more shirts to Torontonians bearing Penguins and Capitals logos than the iconic Maple Leaf,[link widoczny dla zalogowanych].
That's an unprecedented phenomenon,[link widoczny dla zalogowanych], he says.
Even flashy newcomer Phil Kessel hasn't had much impact so far, say retailers.
"I think we've sold one Kessel (jersey)," says Arcadi.
"I honestly haven't sold a (Luke) Schenn this year," says Avenue Road Sports' Hawkins. "There was a (Tomas) Kaberle and a (Jonas) Gustavsson. That's pretty much it."
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