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Does Louis Vuitton burn all their unsold bags,[link widoczny dla zalogowanych]
I work nearby the flagship LV shop in Paris, and I am pretty surprised by this kind of rumours. In fact, there is a constant line to enter the shop,[link widoczny dla zalogowanych], like an apple store if they were releasing a new iPhone every day of the year. Does apple burn unsold iPhones ? No because there are none.
For the record,[link widoczny dla zalogowanych], 2 years ago,[link widoczny dla zalogowanych], Louis Vuitton had to close all shops 1 hour before during fall season, in order to avoid stock shortage during christmas holidays,[link widoczny dla zalogowanych], despite raising price (yes, raising already over-priced items)
The clothing retailer H M promised on Wednesday that it would stop the practice of destroying new, unworn clothing that it could not sell at its store in Herald Square,[link widoczny dla zalogowanych], and would instead donate the garments to charities.
She also found bags of new Wal-Mart garments with holes punched through them.
A Wal-Mart spokeswoman,[link widoczny dla zalogowanych], Melissa Hill,[link widoczny dla zalogowanych], said that she had been unable to learn why new clothing with the store's tags had been destroyed, but she added that the company typically donated or recycled such items.
And yes, this rumor appears to be true. Chanel has been known to burn leftover goods at the end of a season. In an attempt to outrun counterfeiters who make millions each year producing fake designer bags,[link widoczny dla zalogowanych], Chanel has burned leftover stock so that no part of its brand is left to easily duplicate. Coco Chanel herself is believed to have initiated the first conflagration. In addition,[link widoczny dla zalogowanych], disposing of leftover stock this way helps to preserve the upper-class nature of the brand (only a few can afford it,[link widoczny dla zalogowanych], as opposed to deep-discounted sale items winding up on the arms of middle-class soccer moms). In addition, the idea of a Chanel bonfire only adds to the mystic of Coco and her brand.
Also, from the same source about LV:
Myths circulating around fashionable Internet forums claim Chanel never goes on sale. This is not true,[link widoczny dla zalogowanych], however,[link widoczny dla zalogowanych], the myth likely stems from other,[link widoczny dla zalogowanych], high-end designers of handbags, such as Louis Vuitton, which historically does not put its pieces on sale.
All those quotes are just repeating the same legend. I still dont see any evidence that it is taking place. I maintain that without official word from CoCo, LV or any other high end brand that this is a specific tactic (eg, to stop counterfeit) that this is anything but urban legend. Its much more likely (to me anyway) that they just dont manufacture much more than they need,[link widoczny dla zalogowanych], and what is surplus they give away to staff, as promotional gifts, and other such things. Just because they dont markdown their surplus doesnt equate to them destroying it. Jamiec Oct 2 '12 at 7:30
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