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Accenture to buy Acquity for $316 million
CHICAGO, May 18 () -- Consulting firm Accenture said it would buy Chicago start-up marketing firm Acquity Group for $316 million or $13 per share, more than double its share value.In after hours trading, shares of the digital marketing company shot up to $12.99 per share. The closing price Friday, however, was $5.96 per share, The Chicago Tribune reported Saturday."The acquisition of Acquity Group will expand our capabilities in key areas of digital marketing and e-commerce, complementing our strengths in strategy, analytics,[url=http://www.kbcrussia.com/]true religion sale[/url], scaled technology enablement and marketing operations," said Accenture Interactive global managing director Brian Whipple in a statement.Acquity was founded in Chicago 2001 and had its public debut in April 2012, the Tribune said. It has more than 600 employees doing marketing work for Adobe, American Express,[url=http://www.yubikeys.net/]true religion jeans outlet[/url], General Motors and others. It is currently based in Hong Kong, although its largest office is in Chicago, the Tribune said.Accenture is a global consulting business with revenues of $27.9 billion in 2012.It was formerly called Andersen Consulting. It is incorporated in Dublin.