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Big guns turn on for Christmas store war,[link widoczny dla zalogowanych]
"We still spend $300 million a year marking products down but we're saving a lot of it for the stocktake sale,[link widoczny dla zalogowanych], which is big this season. We need to step up the discount and the aggressive nature of the stocktake sale and that's precisely what we're doing."
DJs boss Paul Zahra said the shop was having "fewer but better" promotions compared with last December to guarantee the Boxing Day clearance was "distinct",[link widoczny dla zalogowanych].
Mr Brookes said his staff were rewarded for meeting hourly sales targets,[link widoczny dla zalogowanych], which need a bra fitter to sell about $200 worth of goods,[link widoczny dla zalogowanych], someone in the Chanel counter to market about $800 worth of cosmetics and a television salesman to sell 1000s of dollars worth of stock,[link widoczny dla zalogowanych], every hour.
"This reward and recognition is lifting the amount of service greatly,[link widoczny dla zalogowanych]," he explained.
David Jones also acknowledged improving customer support was crucial to contend with online shopping,[link widoczny dla zalogowanych].
"Since last Christmas,[link widoczny dla zalogowanych], I've learnt there are fewer people in each store and we need to interact with them better and sell more to every customer,[link widoczny dla zalogowanych]," said Mr Zahra.
"Each customer that shops around has to have an amazing experience,[link widoczny dla zalogowanych]."
Myer and DJs both admit they got their pricing wrong last Christmas,[link widoczny dla zalogowanych], prompting them to ensure they provide and promote gifts for any range of budgets this season.
Mr Zahra believes bringing the traditionally higher end retailer to the masses may be the way to win more sales while his rival believes such tactics diminish the department store brand,[link widoczny dla zalogowanych].
"Last year,[link widoczny dla zalogowanych], we were told we would have a champagne Christmas and clearly that's not what went down,[link widoczny dla zalogowanych]," Mr Zahra said.
"We knew with this year we required to focus more about price,[link widoczny dla zalogowanych], and that's why we now have really clear pricing so people can easily see we have value items. There are fun gifts as low as $12.95 you realized to determine that in a discount department store like a Big W or a Target.
"The challenge for all of us is that people can sometimes trade down when times are tough and then we are trying to say 'look we now have something for everybody' so they still come and shop around,[link widoczny dla zalogowanych]."
Mr Brookes said that strategy showed DJs' was suffering as high-income customers limited their spending,[link widoczny dla zalogowanych], and said he'd never take Myer into "discount store" territory.
"The Myer brand is really important that we would only sell quality products rather than a few of the junk you receive in discount shops,[link widoczny dla zalogowanych]," Mr Brookes said.
"I think it's a flawed technique to pursue cheap entry prices in a mall,[link widoczny dla zalogowanych]."
Both retailers have one wish for Santa: to get customers spending again,[link widoczny dla zalogowanych].
"This year,[link widoczny dla zalogowanych], since it continues to be such a tough year,[link widoczny dla zalogowanych], will truly demonstrate whether the consumer won't shop again for the next 12 months,[link widoczny dla zalogowanych]," Mr Brookes said.
Shane of Adelaide Posted at 12:36 AM December 13,[link widoczny dla zalogowanych], 2011
Basically staff is going to be even pushier to get you to definitely spend more. Not necessarily customer service friendly as the 'spin' they put onto it. And people are getting smarter. They already know even with big discount sales,[link widoczny dla zalogowanych], the prices are still overpriced in several areas. And example will be a list price for any pair of shoes ought to be $50,[link widoczny dla zalogowanych], all year they struggle to sell it having a massive markup at $100. Then the 'discount' is always to lower it to $75. Which 'seems' just like a bargain but they're still paying higher than exactly what the retail price ought to be. They wonder why they are dying out. Using old marketing strategies that simply don't work anymore. People aren't stupid. That is why they look around. A minimum of K-mart have stepped up to the plate and provide lower priced goods all seasons 'round and not depend on 'stocktake sales' as heavily. Along with a note to MYER and David Jones,[link widoczny dla zalogowanych], even though you successfully lobby for any 10% GST on internet sales,[link widoczny dla zalogowanych], they will Be cheaper than your stores and merely create more hatred in your direction.
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First,[link widoczny dla zalogowanych], to prevent the illuminating of sunlight from ultraviolet ray and ultraviolet ray can damage the cornea and retina; high quality sunglasses can completely eliminate ultraviolet irradiation.
Second,[link widoczny dla zalogowanych], to prevent the illuminating of hard light; When your eyes to receive too much light,[link widoczny dla zalogowanych], they will naturally contract irises. Once the iris shrink to limit state,[link widoczny dla zalogowanych], then people will need to narrow eyes. If light are till too much,[link widoczny dla zalogowanych], then it will produce damage for you eyes. High quality sunglasses can filter more than 97% of light to prevent eyes to be damaged.
Third,[link widoczny dla zalogowanych], to prevent the illuminating of glare; some surface,[link widoczny dla zalogowanych], such as the surface of the water,[link widoczny dla zalogowanych], can reflex large amounts of light. While these bright spots will disrupt the sight or make objects be hidden. High quality sunglasses can use polarizing technology to completely eliminate such glare.
Fourth,[link widoczny dla zalogowanych], to eliminate certain frequencies of light; some frequency light can fuzzy line of sight,[link widoczny dla zalogowanych], and some other frequencies of light can enhance contrast. Choose the right color for your sunglasses and make it get better effect in particular situations.
Accordingly,[link widoczny dla zalogowanych], various sunglasses are different. Choose appropriate sunglasses will provide you with the most protection. How to choose glasses? There are so many famous brands,[link widoczny dla zalogowanych], such as Nike,[link widoczny dla zalogowanych], Timberland,[link widoczny dla zalogowanych], Gucci and Kenneth Cole. But their prices are expensive for most people. So how to get these brands of sunglasses in a cheaper price has become a problem.
Today,[link widoczny dla zalogowanych], with the development of the Internet,[link widoczny dla zalogowanych], I think online wholesale shopping is a good choice. Now,[link widoczny dla zalogowanych], there are so many websites like this. In these websites,[link widoczny dla zalogowanych], we can find the price of the true wholesale sunglasses is much cheaper than we buy in single. In addition,[link widoczny dla zalogowanych], the large number of people who have bought the jeans will give credible information to you.
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