cheapbag214s
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 Posted: Mon 1:17, 26 Aug 2013 Post subject: Bata shifts to Promodome |
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Bata shifts to Promodome
A subsidiary of the Switzerland based Bata Shoes Organisation,[link widoczny dla zalogowanych], the brand has recently moved its creative duties out of Saatchi and media duties out of ZenithOptimedia
Bata India, the subsidiary of the Switzerland based Bata Shoes Organisation, has recently appointed Promodome Communications as its creative and media planning and buying partner. The account,[link widoczny dla zalogowanych], estimated to be in the region of Rs 10 crore,[link widoczny dla zalogowanych], will be serviced out of Promodome s Delhi branch.
Confirming the win, Madhusudan Siddanthi,[link widoczny dla zalogowanych], senior account director,[link widoczny dla zalogowanych], Promodome Communications, says,[link widoczny dla zalogowanych], The brand presently has aggressive marketing plans and we are happy to be associated with it at this juncture.
He reveals that the agency is already working on Bata s fall-winter campaign,[link widoczny dla zalogowanych], which is supposed to roll out across India by August. The campaign would focus on BTL,[link widoczny dla zalogowanych], since Bata boasts of around 80 lakh footfalls per month. This, according to him,[link widoczny dla zalogowanych], calls for heavy in-shop presence as well as a lot of on-ground activation. Siddanthi doesn't rule out ATL activities,[link widoczny dla zalogowanych], however.
Prior to Saatchi, FCB Ulka (now Draft FCB Ulka) used to handle the account. JWT and Euro RSCG have also been associated with the brand in the past.
Set up in 1931,[link widoczny dla zalogowanych], Bata India is a major manufacturer and marketer of footwear in India and is one of the largest players in the Indian shoe market. Though Bata India has seen lean times in recent years, it has managed to generate high recall for the Bata brand. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce,[link widoczny dla zalogowanych], duplicate,[link widoczny dla zalogowanych], copy,[link widoczny dla zalogowanych], sell,[link widoczny dla zalogowanych], resell or exploit any material on the Website for any commercial purposes.
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