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As a Small Business Owner You Wear Many Hats,[link widoczny dla zalogowanych]
Now before all of my fashionista friends freak out,[link widoczny dla zalogowanych], here's the disclaimer: This is is a metaphorical question! (I am not suggesting that anyone literally wear hiking boots to work! Although it may serve as a powerful reminder!)
Plenty of people want more business and just as many (or more,[link widoczny dla zalogowanych]?) want a job,[link widoczny dla zalogowanych]. Yet I am astounded by the number of people who are metaphorically sitting around in their slippers or flip flops wondering why they aren't getting what they want,[link widoczny dla zalogowanych].
There are different times and seasons for everybody and every business. Perhaps you've been in business a long time and thought that by now you would be able to rake in the cash while strolling down the boardwalk in your sandals. Perhaps you became an accidental business owner (read: lost your job and decided to be independent). Whatever the case,[link widoczny dla zalogowanych], here you are!
You know you have to wear different "hats" as a business owner,[link widoczny dla zalogowanych], but at different times in your business you need "different shoes".
Dress Shoes: If you are a new business or reinventing yourself,[link widoczny dla zalogowanych], you may need to be focused building your credibility.
Unique Shoes: Do you have a brand,[link widoczny dla zalogowanych]? Your brand is your image and most small businesses don't have the 'brand image' they think they do,[link widoczny dla zalogowanych]! (a logo alone does not a brand make,[link widoczny dla zalogowanych]!)
Snazzy Shoes: Do you need to be creating awareness and attracting attention for your business,[link widoczny dla zalogowanych]?
Hiking Boots: Are you figuring out your plan and strategy,[link widoczny dla zalogowanych]? Are you really digging in and finding those that you should serve and the best way to do that,[link widoczny dla zalogowanych]?
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