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Alexa Chung to launch fashion line with Madewell,[link widoczny dla zalogowanych]
Crew Group's high street brand,[link widoczny dla zalogowanych].
"There is no grand scheme to this,[link widoczny dla zalogowanych], and we still don't want to hire a celebrity spokesperson,[link widoczny dla zalogowanych]," explains Millard "Mickey" Drexler,[link widoczny dla zalogowanych], chairman and CEO of J. Crew Group. "It's just that Alexa is totally cool. It's not the way she looks or dresses. It's the way she is." We agree. The former MTV presenter (It's On With Alexa Chung was cancelled last month) has a certain charm that has us all falling head-over-heels in love.
But will this translate into sales for Madewell when the first pieces will be available in August? Sounds like it to us. Alexa says she wants to design: "Things my girlfriends would wear,[link widoczny dla zalogowanych], and say,[link widoczny dla zalogowanych], 'That's sick!' " She plans to offer up staples from her super-covetable wardrobe,[link widoczny dla zalogowanych], including denim dungaree dresses,[link widoczny dla zalogowanych], high-waisted jeans,[link widoczny dla zalogowanych], velvet dresses,[link widoczny dla zalogowanych], pea coats and lots of her signature Peter Pan collars. Refreshingly,[link widoczny dla zalogowanych], she will forsake referencing the 80s or the 90s for "bringing cute back…40s tea dresses,[link widoczny dla zalogowanych], 60s mod dresses". We think we'll be seeing an army of mini Alexas come August.
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