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Acclaim or Negation for George Clooney's Role in South Sudan's Independence
In a cover story back in January,[link widoczny dla zalogowanych], during the time of the ultimately successful referendum in South Sudan, Newsweek magazine elevated Clooney's status to that from the quintessential 21st-century statesman.
Not only did the article showcase Clooney's pivotal role in achieving this decisive result after many decades of fighting, it implied that these activities served like a catalyst for the so-called Arab Spring.
Some professional skeptics, such as NYU economics professor William Easterly,[link widoczny dla zalogowanych], have been dismissive of any celebrity efforts of the issue-specific nature -- whether on Sudan or development.
Conservatives for example Rush Limbaugh have continually torn into Clooney,[link widoczny dla zalogowanych], targeting him as a classic liberal grandstanding star over his head inside a dangerous neighbourhood.
What's new may be the negation of Clooney's efforts not just by some armchair critics, but by committed activists with long experience in the region,[link widoczny dla zalogowanych], who complain that the attention devoted to Clooney hides the complexness and also the span of time of the struggle.
This resentment is far from surprising,[link widoczny dla zalogowanych], and echoes the disapproving sentiments among civil society and humanitarian workers, who feel their day-to-day efforts happen to be upstaged by celebrity interventions.
Yet,[link widoczny dla zalogowanych], despite these signs of backlash,[link widoczny dla zalogowanych], this type of 21st-century diplomacy isn't just simply in regards to a big individual grabbing the spotlight, but about extended networks that can deliver results.
Clooney uses his star capacity to animate collective action through an improvised script: selective forms of use of key decision makers (including face time with both President barack obama and V . p . Biden),[link widoczny dla zalogowanych], protracted cross-partisan and cross-cultural/religious lobbying,[link widoczny dla zalogowanych], a sophisticated understanding of both traditional and non-traditional media, and repeated personal visits to the region.
All this work is flavoured by a marked display of flexibility,[link widoczny dla zalogowanych], highlighted by Clooney's pragmatic but controversial shift in focus of activity from Darfur towards the reason for South Sudan.
In style in addition to substance, Clooney displayed considerable caution, relying heavily on mentors both in relation to general strategy (using many of the techniques pioneered by Bono and his ONE organization on development) and tactics. Behind Clooney's work stands John Prendergast, the co-founder from the Enough Project along with a former director of African affairs in the National Security Council during the Clinton administration.
Clooney embraced an innovative form of cyber-diplomacy with the launch of the Satellite Sentinel Project, an initiative having a host of partners, such as the UN Operational Satellite Applications Programme, the Harvard Humanitarian Initiative, Google and also the Internet firm Trellon. The project monitored the border between North and South Sudan.
Such techniques allowed -- among other things -- physical proof of atrocities occurring on the ground to be located,[link widoczny dla zalogowanych].
If not the repertoire of the enthusiastic amateur, it does enhance the bar of expectations.
Unlike traditional state-based diplomacy,[link widoczny dla zalogowanych], this approach doesn't operate at its very best in the shadows of secrecy. Any misstep by commission or omission attracts commentary.
Certainly, this high-profile but informal mode of public diplomacy takes attention from front line workers -- and even the incoming government of South Sudan, led by Salva Kiir. It does so,[link widoczny dla zalogowanych], however,[link widoczny dla zalogowanych], without creating a rigid and competitive sense of hierarchy and institutionalized status.
The risk for Clooney is really a sense of overexposure at any given time of triumph.
Wisely,[link widoczny dla zalogowanych], rather than grabbing the spotlight at the independence ceremonies for South Sudan (or, for instance, the flag raising at the UN in Ny), Clooney choose to steer clear.
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